Starway Home-living is a foreign trade enterprise that focuses on chairs as its main product. Since the beginning of this year, due to the impact of the epidemic, the enterprise has faced difficulties such as product shortages and a decline in foreign trade orders. To this end, enterprises have actively responded, increased research and development, seized opportunities, and explored markets, and with the support of the government, have embarked on a path of breakthrough.

As an export enterprise, if we don't ship in containers, it will have a huge impact on our export business. "At Starway International Home-living Co., Ltd. located in Xinqian Street, Ye Genlin is discussing container issues with a business representative from a sea freight forwarding company. His company mainly exports home products such as chairs. During the epidemic, sea transportation is tight and shipments are not smooth. Sometimes Ye Genlin can't even find containers.

The inability of foreign shipping schedules to effectively circulate as scheduled has exacerbated the delay situation at Ningbo Port. As a result, the containers we transport may also be delayed one after another. We hope that companies can make early plans to respond, "said Ge Lili, a business representative of a shipping forwarding company in Taizhou.

Yegenlin's company sells 85% of its products annually to over 60 countries and regions including Europe, America, Australia, Southeast Asia, the Middle East, and Africa. Since the beginning of this year, ocean freight rates have continued to rise. Price increases are not scary, the most difficult thing is the transportation issue in overseas trade. In the warehouse of over a thousand square meters in Yegenlin, there is a pile of overseas orders and goods. How to efficiently and quickly transport the goods is his biggest concern at the moment. What makes Ye Genlin even more difficult is that the technical threshold for home products is not high and the competition is fierce. Under the influence of multiple factors, in the past month, the injection molding workshop of the enterprise has produced more than 20 production lines at full capacity, but now only a few are still in operation, and the common Sunday and evening overtime in the past has been cancelled.

In Ye Genlin's opinion, the most unacceptable thing for foreign trade enterprises at present is the mentality of "waiting and relying". As an entrepreneur who has been engaged in foreign trade for a long time, he told reporters that in order to obtain more orders, production enterprises must first break through in terms of products. Only with new products and new concepts can new consumption be welcomed, and only with this market game can it come to life. That afternoon, a design discussion was taking place in the cloud. On this side of the camera are three designers from Ye Genlin in China, and on the other side of the camera is a design team from Italy. Both parties are discussing the design details of three new sofa leisure chairs.

Is it possible to lower the position of this zipper as much as possible? The zipper should be as short as possible and not show up. "Italian designers think that the back line of the leisure chair is not smooth, and the zipper is too long and prominent, and suggest modifications.

As early as 2005, Yegenlin began hiring Italian designers to design products. More than 20 Italian designers have long-term cooperation with domestic design teams, launching over 200 new products to the market every year.

Absorbing the design concept of foreign designers and following some modern trends, let's design our own team's products that are more competitive and popular internationally, "said Zhao Wenjie, head of the R&D department of Starway International Home-living Co., Ltd.

Ye Genlin always believes that in both domestic and international markets, what truly triggers consumer behavior are new products with creativity, ideas, and quality assurance. How to ensure that his foreign trade business always adheres to this new concept is another focus of his work. Since last year, Yegenlin's company has been using waste such as coffee grounds, sawdust, and disposable chopsticks as raw materials to manufacture new products.

Like when we use coffee grounds as raw material to make chairs with 20% coffee grounds added to plastic, they are very popular in the market, "said Ye Genlin.

The chair made from coffee grounds not only caters to the most popular environmental concept nowadays, but also has a faint coffee aroma when smelled.

At present, Ye Genlin's company has developed more than ten leisure chairs made from coffee grounds. Since the beginning of this year, they have sold over 30000 pieces at home and abroad, with sales of more than 10 million yuan, becoming a popular product of the company. Compared to the original ordinary plastic leisure chair, the gross profit margin has increased by about 10%.

Recently, Yegenlin has received more good news. Our district has recently issued the "45 Measures for Stabilizing and Improving the Quality of Huangyan District's Economy", focusing on increasing efficiency, reducing burden, improving quality, expanding capacity and other aspects. With the policy of "real money and silver", we will coordinate and do a good job in various targeted measures to benefit enterprises, and strive to fully implement various policies to help enterprises and relieve difficulties.

As a high-tech enterprise, Starway enjoyed preferential policies such as 100% additional deduction of research and development expenses, deferred payment of taxes and fees, and export tax rebates in the first quarter, with a total amount of over 7 million yuan. As a high-tech enterprise, Yegenlin has enjoyed preferential policies such as 100% additional deduction of research and development expenses, deferred payment of taxes and fees, and export tax rebates in the first quarter, with a total amount of over 7 million yuan.

With policy guidance from multiple departments such as taxation, we expect to receive an export tax rebate of 30 million yuan from the second quarter to the end of the year, which can also alleviate our financial pressure, "Ye Genlin said happily.

In order to solve the problem of difficult foreign trade transportation, the local government of Taizhou has also opened up its thinking and launched the Yixin Europe China Europe freight train "Taizhou" starting from Toumen Port in Taizhou. This special train adopts the transportation mode of "combination of trunk and branch, seamless connection, hub distribution". It passes through Toumen Port Freight Station, Yongkang East Station, Jinhua South Station, Yiwu West Station and other stations along the way, and finally arrives in Duisburg, Germany. The whole journey is about 13300 kilometers, helping Taizhou enterprises to open up the "the Belt and Road" westward passage. In April and May of this year, Starway successfully exported some of its products to the UK, not only reducing shipping costs but also shortening transportation time by half. Ye Genlin and many colleagues believe that there are always more solutions than difficulties, and the greater the pressure, the greater the benefits of effort.

The epidemic is also a challenge for enterprises, but with innovative design as the basis and policy support, I am confident that we can continuously develop and grow enterprises, "said Ye Genlin.