Education & Training

China Trademark Registration: Step by Step GuidanceRegistering Your China Trademark – It’s Never Too EarlyBrand protection in China requires a thorough and complete strategy. The first and foremost action is to register your trademark in China trademark office (CTMO). There are two good reasons for that: first, China is a first-to-file country, as Chinese consumers have grown stronger taste for foreign goods, trademark squatting has become a profitable industry. Another reason for early trademark registration in China is to simply gain equal right against Chinese nationals in Chinese court. Having your trademark registered under the Madrid Convention doesn& acute;t help an international brand solve IP ownership issues in China.Fortunately, trademark registration in China is relative simple and can be done in the following steps:?Step 1: Identify What to RegisterThe core protection you need to do business in China lies in your brand name and/or logo, and you should get them registered in both Chinese and English. As China differentiates image trademarks and text trademarks, you need, in most cases, register both separately.Step 2. Select a Chinese Name for Your brand/productsInternational brands are usually discussed using a Chinese term among local consumers. As a result, a potentially valuable Chinese brand/product name is of vital business interest. Ideally, your Chinese name should be a good phonetic translation but at the same time culturally sensible. You should work with professional consultants to generate some great ideas.?Step 3. Narrow Down the Scopes of Business for Your China Trademark RegistrationIn China, each trademark filing has to apply to a specific business category, and local authority charges handing fees per registration. Therefore, it adds up set-up costs greatly when you want to protect your brand in China across the entire business range. You should work with professional consultants on your registration strategy.?Step 4. Choose a Chinese IP Lawyer