2024 China Tmall Double 11(11.11) full-cycle brand best sellers transaction ranking list Top 10

2024 Tmall Double 11 Best Sellers China’s Best-Selling Brand Top 10

The 2024 Double 11 Shopping Festival is a shopping festival that will start on the evening of October 14, 2024, breaking the historical record and becoming the Double 11 with the longest cycle.

On November 12, according to the latest report released by Star Map Data, after comprehensive monitoring of e-commerce platforms such as Tmall (including Diantao), JD.com, and Pinduoduo, as of November 11, the cumulative sales of all online comprehensive e-commerce platforms and live streaming e-commerce platforms on Double Eleven 2024 reached 1,441.8 billion yuan(≈USD199.58 billion), a year-on-year increase of 26.6%. This means that the five major e-commerce women bosses may be in charge of the GMV of nearly one trillion yuan on the entire network.

On November 12, the 2024 Tmall Double 11 full cycle (October 21-November 11) best sellers brand transaction rankings were released, and the leading brands and merchants in industries such as fast-moving consumer goods, clothing, sports and outdoor, home life, 3C digital, toys and trendy toys, health, fragrance and aromatherapy, pets, food and fresh produce, automobiles, culture and education, corporate services, jewelry, and Tmall International were released.

This year’s Tmall Double 11, the total transaction volume grew strongly, and the scale of purchasing users reached a new high. Tmall has always been the main battlefield for brand transaction explosions. The transaction volume of 589 brands in the full cycle of Tmall Double 11 exceeded 100 million yuan (≈USD 13.8 million), an increase of 46.5% year-on-year, setting a new record.

In the Tmall Double 11 mobile phone brand rankings, Apple, Xiaomi, and Huawei took the top three. Compared with last year, Apple continued to rank first, Xiaomi’s ranking rose one place to 2nd; vivo (including iQOO) and Honor performed well, rising one place each to 4th and 5th place.

In the Tmall Double 11 ranking of fast-moving consumer goods brands, L’Oréal Paris, Proya, and Lancome took the top three, and La Mer and Helena Rubinstein remained in the top 10. The repair brand Cosmetics also won a place in the overall ranking this year through its popular collagen stick.

In the Tmall Double 11 ranking of clothing brands, Uniqlo, Bosideng, and UR took the top three in the clothing store sales list; moco’s ranking rose 5 places to become the top 5; Jiangnan Buyi and UGG were newly listed this year and ranked among the top ten.

In the Tmall Double 11 ranking of sports and outdoor, Nike, Fila, and Adidas took the top three. In the sports brand list, Adidas jumped to the third place, and Descente rose from the 12th place last year to the 9th place, ranking among the top 10; in the outdoor brand list, Camel and North Face ranked first and second, and Pelliot jumped from the 4th place to the 3rd place, winning the third place.

In the Tmall Double 11 ranking of large appliances, Haier, Midea, and Little Swan ranked in the top three. Compared with the same period last year, Hisense rose by one place to the 4th place, Rongsheng and Casarte entered the top 10 of the ranking this year; among small home appliance brands, Dreamie rose by two places to win the championship, and Ecovacs went one step further and rushed into the top four.

In the home improvement brand list, Genji Muyu and Lin’s Home Furnishing won the first and second place respectively, and Sofia rose from the 7th to the 3rd place; among home furnishing brands, Mercury and Luolai won the first and second place, Atour Planet rushed from the 7th to the 3rd place, Mingdu, Jiabangshou, and teenieweenie were newly listed and ranked among the top 10.

In the ranking of fresh food brands, Starbucks, McDonald’s and Three Squirrels became the “top 3” in Tmall’s Double 11 full-cycle fresh food store sales list this year.

Fast Moving Consumer Goods Brand Sales Ranking (2024 Tmall Double 11 Best Sellers)

Skin Care Brand Sales Ranking (2024 Tmall Double 11 Best Sellers)

Makeup Brand Sales Ranking (2024 Tmall Double 11 Best Sellers)

Perfume Brand Sales Ranking (2024 Tmall Double 11 Best Sellers)

Personal Care Brand Sales Ranking (2024 Tmall Double 11 Best Sellers)

Clothing Store Sales Ranking

Women’s clothing store sales list

Men’s clothing store sales ranking

Underwear Store Sales Ranking

Men’s and Women’s shoes store sales ranking

Luggage and Fashion accessories store sales ranking

Watches and Glasses store sales list

Sports and Outdoor Brand Sales Ranking

Sports Brand Sales Ranking

Outdoor Brand Sales Ranking

Major Appliance Brand Sales Ranking

Small home appliance brand sales list

Refrigerator Brand Sales Ranking

Washers & Dryers brand sales list

TV Brand Sales Ranking

Home cleaning appliances brand sales list

Kitchen Appliance Brand Sales Ranking

Kitchen and Bathroom Brand Sales Ranking

3C Electronic Digital Brand Sales Ranking

Mobile phone brand sales list

Computer Brand Sales Ranking

Camera Brand Sales Ranking

Smart Game Brand Sales Ranking

Computer peripheral brand sales list

Pet Products Brand Sales Ranking

Automotive industry store sales ranking

Car Brand Store Sales Ranking

Electric bicycle store sales list

Car Maintenance Shop Sales Ranking

Musical Instrument Store Sales Chart

Tianmo International Maternal and Infant Brand Sales Ranking

Tianmo International Imported Health Brand Sales Ranking

Tianmo International Beauty Brand Sales Ranking

Tianmo International Fashion Brand Sales Ranking

Tianmo International Personal Care Brand Sales Ranking

Tianmo International Digital Appliance Brand Sales Ranking

Tianmo International Home Furnishing Brand Sales Ranking

Tianmo International Food Brand Sales Ranking