Authentic Brand's Overseas Expansion Blueprint: Indonesia
In the era of globalization, the overseas expansion of Chinese companies known for their high quality and high-cost performance has become an unstoppable trend.
Authentic's "Overseas Marketing" Strategy
After three decades of development, Authentic has accumulated strong production capacity and embarked on the journey of overseas expansion in 2022. As a well-known Chinese commodity import and export enterprise.
Authentic's products have entered many international markets such as Russia, Central Asia, Europe and the United States, Japan, South Korea, and Southeast Asia, winning the deep trust and love of consumers around the world.
Authentic has a series of respected certifications such as ISO14001, ISO9001, MSDS, SMETA, and Reach certificates, which not only prove its commitment to quality and ethical trade but also consolidate its credibility in the global market.
Indonesia's consumer market has broad prospects
Indonesia is the country with the largest demographic dividend in Southeast Asia and the fourth-largest consumer market in the world. The Indonesian government expects the economic growth rate to reach 5.2% in 2024.
Indonesia has a large population, a young population structure, and a far-reaching influence of religious cleanliness concepts. The daily chemical market is booming, with strong demand and frequent consumption. However, Indonesia has a weak industrial base and immature technological strength, and many products are purchased from overseas, providing an excellent opportunity for Chinese products such as Aoci to open up important markets.
Laundry products: Market dominance
Statista data shows that the annual compound growth rate of the cleaning products industry in Southeast Asia is not less than 5%, among which laundry products account for 52% of the cleaning products market, occupying a dominant position, and its market value is expected to soar to US$10 billion in 2024. Household detergents followed closely behind as the second largest market segment, accounting for 20% of the entire cleaning products market.
Authentic's "going overseas" journey in Indonesia
The company aims to explore diversified cooperation frameworks, open up new prospects for cooperation, and strive to bring high-quality daily cleaning solutions to the Indonesian people. With expertise in OEM/ODM customization, from the beginning of the order to the final delivery, Ott is ready to customize products to meet the subtle needs of the Indonesian market and even beyond.
